The new graphic design is called Cat Modern Hex, which combines the traditional Cat trademark and product model names with a three-dimensional red hexagon and grille pattern. The red color is intended as a reference to the graphics used on the company’s very first crawler tractors in 1925.
The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. “Our goal was to create something with a premium look and feel,” said Ed Stembridge, product identity manager. “When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”
The Modern Hex design will be rolled out across newly-manufactured Cat products in the near future as the firm updates its whole product line by early 2020.
