Terex has this week staged a breaking ground ceremony on the site of what will be a new assembly and fabrication facility for Genie aerial work platforms in Changzhou, eastern China.
Kieran Hegarty, president of Terex Materials Processing (Terex MP), and Colin Clements, Powerscreen global product line director, attended the event – marking the latest stage of ambitious Terex’s Chinese market development.
Powerscreen, the major Terex MP global quarrying equipment manufacturer, who offer a full product line-up to Chinese customers, is expected to share the facility with Genie at some stage in the future.
Joe Cassidy, Powerscreen’s sales and applications support manager, said: “We now have five dealers in China and are concentrating on the eastern part of the country. We’ve focused on getting boots on the ground in sales and machine servicing, including two Chinese-speaking equipment servicing technicians. We’ve also been educating the market, which on the great benefits of tracked mobile machines.”
Cassidy said Powerscreen had sold 13 machine models since entering the Chinese market in early 2017. “The Premiertrak 400X [jaw crusher], the 1000 Maxtrak [mobile cone crusher] and the 1700 Chieftain [screener] are popular models, and the Trakpactor 500 [horizontal impact crusher] and Warrior 1400 [screener] are starting to get traction in the market. We see great potential here. We are market leaders elsewhere, so the ambition is to be market leaders here.”
Cassidy said Chinese aggregates market demand is very strong, and he stressed the immense potential for equipment manufacturers like Powerscreen in China’s construction and demolition waste recycling sector.
