Hyundai Construction Equipment has named Sungwoo Lee as the new managing director for Europe. Sungwoo (SW) Lee takes over as head of Hyundai Construction Equipment Europe (HCEE), based in Belgium. With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces JH Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).
SW Lee is already familiar with the European organisation. Working as a Construction Equipment sales manager in the European subsidiary from 2005 until 2009, he has a good understanding of the dealer network, the European market requirements, and culture.
SW Lee will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increasingly profitable market share in the coming years.
SW Lee commented, “At HCEE we are striving to become a top player in the worldwide Construction Equipment business. In a stabilising European market, we wish to grow our market share in a sustainable and profitable way. Growth in our market share will lead to higher brand visibility. Growth in the quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”
