The compact equipment manufacturer’s CEO Giuliano Parodi said that Japan accounted for 54% of its total US$0.7bn turnover in 2015, while the figure for North America was 11%. EMEA (Europe, Middle East and Asia) was 23% of the group’s revenues in 2015.
Fast forward to 2021, and 28% of Yanmar’s total annual turnover of US$1.3bn revenue was coming from Japan, compared with 25% from North America, and 34% from EMEA. The North American share had more than doubled.
By 2027 Yanmar Compact Equipment is targeting annual revenue of US$2.5bn with 41% coming from North America, 30% from EMEA, and just 18% from Japan.
Parodi says that North America accounted for 52. 9% of the global addressable compact equipment market in 2022, compared with 30.5% in EMEA and 8.8% in Japan.
The company has made a number strategic acquisitions to build its business in North America and Europe. It now has a manufacturing presence in Grand Rapids in the US, Crailsheim in Germany, and Saint-Dizier in France, in addition to Chikugo in Japan.
Yanmar Compact Equipment has this week launched a new line of four compact track loaders: TL65RS, TL75VS, TL80VS and TL100VS. These new units enhance Yanmar’s position as a comprehensive compact equipment solutions provider, says the company.
