The 19th edition of the Executive Hire Show is sold out, with 148 exhibitors and 25 newcomers. Every space has been taken for what promises to be one of the most significant years in the Show’s history. The event will take place on 11 & 12 February 2026 at the CBS Arena, Coventry.
While construction activity has continued to vary by sector and region through 2025, demand for hired equipment has increased in several parts of the market, particularly where infrastructure, energy and major earthmoving programmes are underway. In response, hire is increasingly being used as a strategic tool, helping contractors manage uncertainty, control capital exposure and remain flexible as programmes shift.
Against that backdrop, the Innovation Trail has taken on added significance. It brings together products that respond directly to the realities hire businesses and their customers are facing – from lower-emission working and safer sites, to cleaner processes and more efficient use of power, water and time. Positioned front and centre on the show floor, the Trail gives visitors the chance to get hands-on with new kit, supported by live demonstrations designed specifically for plant and tool hire.
The Innovation Trail was a key feature of the 2025 Executive Hire Show, highlighting practical developments in eco-friendly technologies and new product design across the plant, tool and equipment hire sectors. In 2026, it builds on that success, reflecting a market that is moving quickly from intent to action.
The Trail is set to be a popular feature for hirer visitors, with 85% arriving at the show with the intention of buying new products. Every item featured has been selected by a panel of professional hirers, giving visitors confidence that what they are seeing has been judged by people who understand the realities of hire.
This year’s line-up includes electric and low-emission equipment, smarter site systems and cleaner working solutions that make a difference day to day. Together, they offer a clear picture of where hire is heading – practical innovation that is ready for site, ready for fleets, and ready to support the changing demands of the market.
A key part of the Innovation Trail is its credibility. The ‘live’ shortlist has been created with the support of the team at Hire United, and all 10 products have been independently verified before selection. That process ensures the Trail reflects genuine innovation rather than marketing claims, giving visitors confidence that each product has been assessed by people with real, hands-on experience of hire and an understanding of what works in the field.
