The South Korean manufacturer has announced that its Chinese subsidiary, DICC (Doosan Infracore China Corporation Co., Ltd.), located in Yantai, China, had produced its 200,000th excavator. The company set this record some 26 years after establishing its presence in China back in October 1994.
To mark its momentous achievement, Doosan Infracore China invited employees, dealers, and customers to its Yantai plant and held a ceremony to celebrate its 200,000th excavator production in China. The event, broadcast live online, featured the handover ceremony of the 200,000th excavator to its customer.
Doosan Infracore completed its plant in Yantai, China in 1996, and passed the 5000-mark in cumulative production in 2001 on the back of the Chinese excavator market’s rapid growth. Doosan Infracore emerged as the market leader in 2001, beating the leading Japanese manufacturers of construction equipment dominating the Chinese market. Doosan reached the 10,000 unit record in the middle of the 2000s, while its annual output exceeded 20,000 units in 2010.
Doosan Infracore is the first MNC (Multinational Corporation) operating in China to achieve the impressive cumulative production figure of 200,000 units. The company has steadily strengthened its market position in the Chinese market for MNC excavators, increasing its market share from 12.9% in 2015 to 22.8% in the third quarter of 2020. The Chinese MNC excavator market has positioned itself as a market with many profitable equipment sales to higher-tier customers.
The Chinese excavator market recorded its largest-ever annual figure of 200,000 units in 2019. However, it contracted for about two months in the aftermath of the COVID-19 crisis at the beginning of 2020 but has recorded rapid recovery since March.
The market is estimated to have achieved another record in 2020 by growing to 275,000 units per year. In 2019, Doosan Infracore sold more than 15,000 units in the Chinese excavator market, while its total sales up until the end of the third quarter of last year amounted to 14,348 units, up 21% from the same period in 2019. Also, it posted sales revenue of KRW 308.9 billion during the third quarter of 2020, representing an increase of 55% over the same period the previous year.
In line with the growth of the Chinese excavator market, Doosan Infracore continues to release new products and special equipment customised to Chinese clients’ requirements. For instance, the company launched a new 6-ton wheeled excavator in July 2020 and an enhanced equipment inspection service campaign to maximise satisfaction among its customer base. It has also conducted online service training for 7300 agents based at its dealerships across the country.
In keeping with the growth of its business in China, Doosan Infracore has increased its contribution to local communities’ development. Since 2001, it has participated in ‘Project Hope’, which aims to provide academic support and improve youth’s educational environment in underdeveloped areas of China. It is currently promoting the construction of 37 Doosan Hope Elementary Schools in the country. Doosan Infracore also offered various forms of educational support to ten schools in the second half of 2020. In recognition of its contribution to Project Hope, Doosan Infracore has won both the Outstanding Contribution Award from the China Youth Development Foundation in 2017 and the “Exemplary Korean CSR Companies in China Award” from the Korean Embassy in China for three consecutive years.
An executive from Doosan Infracore said: “Doosan Infracore China, having grown into an energetic 26-year-old, was able to achieve the 200,000 unit record in line with the growth of the Chinese excavator market,” adding, “we will do our best to increase our customers’ satisfaction and reinforce our position as the market leader by supplying unrivalled products and services optimised for the Chinese market.”
